Commercial heating and hot water solutions provider Remeha has developed a new brand identity to unite its global markets under one identity and one voice.
Since 1935, Remeha has been innovating and growing, developing from its origins as a small Dutch business into an international brand with main markets in the UK, Germany and Belgium as well as the Netherlands.
Remeha is also an integral part of the BDR Thermea Group (known as Baxi in the UK and Ireland) which brings together the knowledge, experience and expertise of three highly respected brands: Baxi, De Dietrich and Remeha.
With customer research revealing core values that underpin the Remeha brand, a new identity has been created to reflect its essence and resonate with its customers.
Nick Wilson, Baxi’s Commercial & Marketing Director, said: “The research we carried out pointed to three characteristics that were highly prized across all markets: Remeha’s expert support and assurance, our high quality, sustainable solutions, whatever the project requirement and complexity, and our innovative ideas that add value.
“Remeha has a great reputation in the UK for enabling specifiers, contractors, end users and building owners to achieve their project goals,” he continued. “We wanted our new global brand identity to mirror Remeha’s unique combination of approachability, practicality and dynamic innovation that makes that happen.”
The logo has been refreshed and a bold new colour palette applied to reinforce the identity and strength of the brand.
“Customers will start to see that our unified logo and new design have been applied across our marketing and technical literature, all of which has been thoroughly revamped from content to design,” Nick added.
Remeha’s new global brand identity also heralds the unveiling of an expanding product portfolio for complete commercial heating and hot water solutions that will help create a more sustainable future. This is in line with Baxi’s pledge that all products they make from 2025 will work with low carbon energy, either operating on electricity or having the ability to convert to run on hydrogen during its service life.
Visit the new look Remeha website at remeha.co.uk.